Senior Product Marketing Manager, Competitive Intelligence

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 13, 2024

Job Description:

About the Job:LaunchDarkly is looking for a Senior Product Marketing Manager, Competitive Intelligence to help drive our mission to empower all teams to deliver, control, and measure their software through feature management. In this role, you will become a cross-functional leader and subject matter expert on LaunchDarkly's competitive landscape and combine a technical assessment of competitor products with market insights to arm our Sales team with the information they need to successfully navigate competitive conversations. You will also partner closely with product management to inform future strategy, and work closely with other teams in Marketing.We're looking for a self-starter with technical curiosity, experience partnering closely with Sales teams, and the ability to grasp and link technical products and features to customer pain points and business benefits. Prior experience with developer tools is a big plus.Responsibilities:Define and scale LaunchDarkly's competitive intelligence program.Develop an in-depth technical understanding of competitor products and go-to-market motions.Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.Deliver content and programs to help our sales teams with customer conversations.Deliver competitive insights to the product team to help guide future strategy.Partner across Marketing to inform campaign ideation and execution.Qualifications:5+ years of competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software.Demonstrated track record of building successful competitive intelligence programs and content.Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.Experience presenting to strategic and executive teams.Ability to build relationships and influence across all levels of the organization, especially the field.A bachelor of science in marketing or a degree in business preferredPreferred: experience with developer/devops products.Pay:Target pay range for a Level P4 in San Francisco/Bay Area: $165,000 - $194,000**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.About LaunchDarkly:Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stabilityAt LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com .Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you legally authorized to work in the United States for LaunchDarkly? * Select... Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to work legally for LaunchDarkly in the United States? * Select... Where is your permanent (City, State) work location? * Education School Select... Degree Select... Select... Select... Start date year End date month Select... End date year U.S. Standard Demographic QuestionsWe invite applicants to share their demographic background. Please note this optional survey is different from the EEO questions further in the application -- we encourage you to answer both, as one is required for government reporting, and the other includes additional questions to further identify areas of improvement in our goal to become a more diverse and inclusive organization. Your responseswill notbe associated with your specific application andwill notin any way be used in the hiring decision. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in LaunchDarkly's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
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